Some of your family think you may have joined a ballroom dancing cult.
So inviting them to join you at Arthur Murray may not return the thankfulness parade you were expecting.
So here are some ideas for bridging the gap from weirdo to thoughtful. From snake oil to great friend.
What Makes Someone A Weirdo When It Comes To A Dance Invitation?
Think of dancing as a language. You speak this language fluently. Your friends don't.
If you speak "Dance", instead of "Friend", they'll see you as a Weirdo.
What Makes A Dance Invitation Less Weird?
Switch off the "Dance" and speak their language. You have dance ability, and they may need that as well, but you can't sound "Dancey" when you talk about it.
Summary: Your dance lessons have delivered all sorts of great byproducts: Weight loss, Better Posture, New Friends, and Social Confidence. Personal Outreach focuses on the non-dancing results that your friends are looking for, instead of the dance skills that they aren't.
Bottom Line: Your friends can become your Arthur Murray guests if you focus on the non-dance benefits.
Important Fact: Your friends, co-workers, and family qualify for a special dance program if you refer them for dance lessons. This is called, a "Guest Special", or "Guest Program".
Summary: You have friends that are getting married. Now might be a time when you ditch the safe wedding registry shopping list, and buy them a few wedding dance lessons.
Bottom Line: Learning to dance helps couples connect with each other and is one of the only wedding planning activities that is stress relieving.
Important Fact: Most Arthur Murray locations will offer some type of incentive if your friends, family, or co-workers enroll on a Guest Special.
Summary: Has learning how to dance given you some stress relief? Whether it is your boss, or your buddy - is there a person or two that would make the whole office rejoice if they were less stressed?
Bottom Line: Telling someone that they are stressed may only make them, you know, stressed. So, instead, tell them over coffee how stressed you used to be... and casually mention dancing and its anti-stress properties.
Important Fact: Want to change your corporate identity? Learn to dance, and invite your workgroup, so you can make an impression on the dance floor, instead of the open bar, at the next corporate event.
Summary: Set the bar low. Like really, really low. Don't invite your friends to join the formation you're doing, don't invite them to borrow your dance costume, and don't mention anything about the events you're doing. Invite them in so that way, at the very least, they can check it out for themselves. If they like it, great. If they don't, no big deal.
Bottom Line: A Guest Program is a sample size, not the entire Arthur Murray meal you are currently working on.
Important Fact: The Arthur Murray staff understand that your guests are very special people. They will always treat them with the utmost care and professionalism. Whether they decide a guest program is for them, or not, your friends, family, and co-workers will always get the Arthur Murray experience.
Learning to dance has changed you. Whether it was through the Tango or Foxtrot, exercise or self confidence: you are different. It is that difference that makes you passionate. Your friends may never become the dancer that you are, but they could probably all use a few of the dance byproducts you've received.
Speak that language, and they'll accept your thougtful invitation.
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